Fashion model Lilly Iaschelcic is helping to raise awareness of charities on the catwalk in a bid to raise funding for crucial support services.
The Russian born model who now resides in the UK, has been a strong supporter of Save the Children, as well as an Ambassador for Global Kidney Foundation – highlighting their causes through fashion shoots, and her online community.
Having launched her career in Russia, the model turned activist decided to pursue a degree in the UK at the British College of Osteopathic Medicine, with a keen passion for anatomy and biochemistry.
After moving to London, she volunteered at a veterinary clinic in Chelsea, where she provided care with her knowledge in medicine to sick and injured animals.
Having won several fashion pageants in her native Russia, and the UK, the model has been growing her online fanbase, sharing her latest photoshoots while continuing her second degree.
With the UK’s prominent fashion industry revered around the world, Iaschelcic has been able to work with a variety of brands while raising awareness of charities she is inspired by. In turn, her work in the fashion space is enabling her to reach audiences with important messages, encouraging others to do the same.
As UK charities have faced a difficult year, the fashion industry and influencers are making a big difference by driving donations and helping to support local causes.
For Iaschelcic, this comes naturally and she continues to encourage her peers to raise awareness of issues they feel strongly for.
How are you supporting charities this year? Share your experiences with us: @TheBritonian